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Plata & Co.
Home
Real Estate
  • Home
  • Buyers
  • Sellers
  • News & Market Updates
  • Blog
Closing Day Haulers
  • Home
  • Apartments & Condos
  • Brokers & Agents
  • Residential / Homeowners
  • Storage Units
  • Real Estate Photography
Communities
  • Home
  • Ashland, VA
  • Chesterfield, VA
  • Hanover, VA
  • Henrico, VA
  • Richmond, VA
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  • Real Estate
    • Home
    • Buyers
    • Sellers
    • News & Market Updates
    • Blog
  • Closing Day Haulers
    • Home
    • Apartments & Condos
    • Brokers & Agents
    • Residential / Homeowners
    • Storage Units
    • Real Estate Photography
  • Communities
    • Home
    • Ashland, VA
    • Chesterfield, VA
    • Hanover, VA
    • Henrico, VA
    • Richmond, VA
  • Home
  • Real Estate
    • Home
    • Buyers
    • Sellers
    • News & Market Updates
    • Blog
  • Closing Day Haulers
    • Home
    • Apartments & Condos
    • Brokers & Agents
    • Residential / Homeowners
    • Storage Units
    • Real Estate Photography
  • Communities
    • Home
    • Ashland, VA
    • Chesterfield, VA
    • Hanover, VA
    • Henrico, VA
    • Richmond, VA

Your home Selling Roadmap

step by step

Initial Consultation

Home walkthrough & pricing strategy

Home walkthrough & pricing strategy

 We begin with a one-on-one consultation to understand your goals, timeline, and expectations. During this meeting, we review your property, discuss current market conditions, and outline a customized selling strategy designed to maximize your home’s value. 

Home walkthrough & pricing strategy

Home walkthrough & pricing strategy

Home walkthrough & pricing strategy

 A detailed walkthrough allows us to evaluate your home’s features, condition, and unique selling points. Using local market data and comparable sales, we determine a competitive pricing strategy that attracts serious buyers while positioning your home for strong offers. 

Preparation & staging

Home walkthrough & pricing strategy

Professional photography

 First impressions matter. We provide expert guidance on preparing your home, including decluttering, minor improvements, and professional staging recommendations that help showcase your property’s full potential and appeal to the widest audience. 

Professional photography

Professional photography

Professional photography

 High-quality visuals are essential in today’s market. Professional photography highlights your home’s best features, ensuring your listing stands out online and captures buyer attention from the very first click. 

Marketing & advertising

Professional photography

Marketing & advertising

 Your home is promoted through a comprehensive marketing plan that includes online listings, targeted digital advertising, social media exposure, and agent networks. This multi-channel approach ensures maximum visibility and qualified buyer interest. 

Showings & open houses

Professional photography

Marketing & advertising

 We coordinate and manage private showings and open houses, creating a welcoming experience for potential buyers. Feedback is gathered and reviewed to fine-tune our strategy and keep momentum strong throughout the selling process. 

Offers & negotiations

Inspection & appraisal

Inspection & appraisal

 When offers arrive, we carefully review each one with you, explaining the terms and potential outcomes. Our negotiation expertise helps secure the best possible price and conditions while protecting your interests every step of the way. 

Inspection & appraisal

Inspection & appraisal

Inspection & appraisal

 Once under contract, we guide you through inspections and the appraisal process. We help address any concerns, negotiate repairs if needed, and keep the transaction moving smoothly toward closing. 

Closing day

Inspection & appraisal

Closing day

 On closing day, we ensure all final details are completed accurately and on time. From paperwork to final signatures, we’re there to make the process seamless—so you can confidently hand over the keys and celebrate a successful sale. 

Why list with me?

Licensed Realtor® with Hometown Realty

Richmond, Mechanicsville, Henrico, Chesterfield specialist

Richmond, Mechanicsville, Henrico, Chesterfield specialist

 As a licensed Realtor® with Hometown Realty, I operate under one of the most respected brokerages in the region. This ensures your home is represented with professionalism, ethical standards, and full compliance at every step—from pricing to closing. 

Richmond, Mechanicsville, Henrico, Chesterfield specialist

Richmond, Mechanicsville, Henrico, Chesterfield specialist

Richmond, Mechanicsville, Henrico, Chesterfield specialist

 I specialize in the Richmond metro and surrounding markets, with deep local knowledge that helps your home stand out. From neighborhood trends to buyer demand, I use real data and local insight to position your property competitively. 

Full marketing plan for every listing

Richmond, Mechanicsville, Henrico, Chesterfield specialist

Full marketing plan for every listing

 Every listing receives a customized marketing strategy designed to maximize exposure and attract serious buyers. This includes professional visuals, online promotion, strategic pricing, and targeted outreach—never a one-size-fits-all approach. 

Strong negotiation & communication

Professional Real Estate Photographer

Full marketing plan for every listing

 Clear communication and strong negotiation are non-negotiable. I keep you informed, advocate aggressively on your behalf, and work to secure the strongest possible terms—not just the highest price. 

Bilingual (English & Spanish)

Professional Real Estate Photographer

Professional Real Estate Photographer

 Being bilingual allows your home to reach a wider buyer pool. I communicate fluently in both English and Spanish, ensuring no opportunities are missed and every buyer feels confident engaging with your listing. 

Professional Real Estate Photographer

Professional Real Estate Photographer

Professional Real Estate Photographer

 First impressions matter. I provide high-quality, professional photography to showcase your home at its best—helping it stand out online, attract more showings, and generate stronger offers. 

Owner of Closing Day Haulers

Owner of Closing Day Haulers

Owner of Closing Day Haulers

 As the owner of Closing Day Haulers, I offer unique support beyond the transaction. From clean-outs to move-out services, I help simplify the selling process and reduce stress so your home is market-ready. 

Get Started

Want to know what's happening with the market?

Learn More

FREQUENTLY ASKED QUESTIONS

Please reach us at sebastiandp@htrsi.com if you cannot find an answer to your question.

 Your home’s value depends on several factors, including location, condition, recent comparable sales, and current market demand. I provide a detailed, data-driven market analysis to determine a realistic price that attracts buyers while protecting your bottom line. 


 The timeline varies based on pricing, market conditions, and your home’s location and condition. Some homes sell quickly, while others take longer. I’ll give you a realistic expectation upfront and adjust strategy as needed to keep your home moving. 


 Typical seller costs may include real estate commissions, closing costs, and any negotiated concessions. All fees are clearly explained before listing so there are no surprises, and we review everything together before moving forward. 


 In most cases, yes. A clean, decluttered home photographs better and appeals to more buyers. I’ll guide you on what truly matters—and if needed, I can help coordinate clean-outs or move-out services to make the process easier. 


 Not all repairs are necessary. I’ll help you determine which improvements are worth doing and which are better handled through pricing or negotiation. In many cases, homes can be sold “as-is” with the right strategy. 


Get your free home evaluation today

LET’S BUILD YOUR SELLING STRATEGY

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7176 Ellerson Mill Circle, Mechanicsville, VA

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